Blueprint is a public opinion research initiative dedicated to empowering Democrats in 2025 and beyond. As we navigate a challenging political landscape under a second Trump administration, Blueprint focuses on understanding the most crucial voting groups and the anti-Trump messages, policies, and vision that are compelling—and aren’t compelling—to them. By conducting frequent polling and in-depth message testing on the most pressing political issues, Blueprint provides Democrats at every level with the insights and strategies needed to win key races and build durable, majority coalitions.

Our work goes beyond traditional message testing. Blueprint digs deep into what voters truly care about and how they perceive today’s critical issues, equipping Democrats with the tools to craft narratives that break through the noise—especially in the most competitive states and districts. Whether it’s defending democracy, protecting fundamental rights, or promoting economic fairness, Blueprint helps campaigns connect with voters where it matters most.

Blueprint remains policy-agnostic, focusing not on specific agendas but on discovering the narratives and messages—including those that challenge conventional wisdom—that will help Democrats reclaim the White House, retake Congress, and strengthen power down the ballot. With state-of-the-art polling methods and practitioner-focused analysis, we provide campaigns, advocacy groups, and other stakeholders with actionable data to understand where voters stand and how to shift public opinion in Democrats’ favor.

In an era where controlling the narrative is as critical as crafting policy, especially as Democrats are set to be out of the White House and in the Congressional minority for the next two years. Blueprint also serves as a trusted resource for the media. Our research offers an inside look at the forces shaping American politics, giving journalists and commentators a clearer picture of the issues and voter sentiments that drive response to current policies and future elections. Blueprint’s North Star is to help Democrats not just respond to the challenges of today but to build the winning coalitions of tomorrow.