John Kelly Vs. The Economy: Plurality Of Swing State Voters Say Hitler Comparison Is Good Reason To Vote Against Trump, Policy Still Better

While the media focuses on Trump’s extremism and the comments of his former chief-of-staff, Harris can focus on the economic contrast.
The Podcast Tour Wars: The Highlights from Harris, Duds from Donald
Among male voters, what’s worked and what hasn’t for Harris and Trump on their tour of non-traditional media
Closing Arguments: How Harris Can Pin Down Trump
The best-testing closing argument against Trump is one that emphasizes his lack of support from his former cabinet and numerous Republicans
“The View” Alternate Universe: Break From Biden in Interviews, Play the Hits in Ads
“Victory for Harris is about threading the needle: defining herself as the change-maker without losing sight of popular Democratic positions,” said Evan Roth Smith, Blueprint’s lead pollster.
15-Second Ad: Bio – Lowering Costs

This quick spot increased support by 2.5 percentage points, with a 4.9-point boost among independents.
The Case For More Kamala: Harris’s Interviews Winning Over Voters, Closing Knowledge Gap

In some circles, the most critical question of the election is whether Vice President Harris should do more press interviews. In a new poll released today, Blueprint is offering its two cents on this hotly contested issue, presenting respondents with clips from Vice President Harris’s recent interviews with CNN and 6ABC, a local Philadelphia news station.
Debate Snap Poll & Message Test: Harris Gains with Independents and Key Voter Groups

With 45% of voters now more likely to support Kamala Harris, including 37% of independents, the Vice President’s debate performance has cemented her as a formidable candidate heading into the final months of the campaign. On the other hand, just 31% of voters say the debate makes them more likely to support Donald Trump.
Campaign Like It’s 2008: Economic Messaging Notes Harris Can Hit

Policy promises that are general and sweeping—like reaffirming a commitment to protecting Social Security and Medicare, protecting and expanding healthcare access, and ensuring housing is affordable—are more persuasive to voters than ones that are more detailed and data-heavy.
Defining Harris: The Case For Positive Messaging

The results show that voters are eager for fresh messaging in this race–voter perceptions of Donald Trump are mostly solidified, so their appetite for Trump-centric content is limited. In fact, 71% of voters say their minds are made up about Trump and that there is absolutely nothing that could change their opinion about him.
Demystifying ‘Trumpnesia’: Polling Young Voters On Controversial Trump Statements

“It might shock those of us who eat, sleep, and breathe politics, but young voters really don’t remember the daily controversies of the Trump years and grew up understanding this kind of rhetoric as politics as usual,” said Blueprint Lead Pollster Evan Roth Smith.