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Message Testing

Rapid response message testing helps Democrats determine which where to draw contrasts and where to hold fire on the issues driving the day. 

The Latest

John Kelly Vs. The Economy: Plurality Of Swing State Voters Say Hitler Comparison Is Good Reason To Vote Against Trump, Policy Still Better

October 28, 2024
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The Podcast Tour Wars: The Highlights from Harris, Duds from Donald

October 23, 2024
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Closing Arguments: How Harris Can Pin Down Trump

October 16, 2024
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“The View” Alternate Universe: Break From Biden in Interviews, Play the Hits in Ads

October 15, 2024
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15-Second Ad: Bio – Lowering Costs

September 30, 2024
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The Case For More Kamala: Harris’s Interviews Winning Over Voters, Closing Knowledge Gap

September 19, 2024
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Debate Snap Poll & Message Test: Harris Gains with Independents and Key Voter Groups

September 11, 2024
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Campaign Like It’s 2008: Economic Messaging Notes Harris Can Hit

September 4, 2024
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Defining Harris: The Case For Positive Messaging 

August 7, 2024
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Frequent polling on the most pressing political issues. In-depth analysis of voter perceptions across demographics. Practitioner-focused insights that translate polling into strategy.

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  • About
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  • About
  • Polling
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  • Message Testing
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