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Blueprint delivers state-of-the-art polling that reveals how voters truly perceive key issues—beyond the election cycle. Our data not only just campaign messaging, but captures media cycles.

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Vox: “Trump is weird” will only get Kamala Harris so far

The new report reveals an interesting and slightly counterintuitive sentiment among American voters at this point in the race. Voters are relieved that there is a new option available for them to pick and feel a “breath of fresh air” — but they don’t really know Harris.

Semafor: ‘The upside for Harris is huge’: Democratic poll finds Kamala needs to define her brand quickly

“Voters have a very limited perception of Harris: liberal, prosecutor,” said Blueprint lead pollster Evan Roth Smith, who surveyed 1537 registered voters on July 21 and 22. “Their concerns are largely limited to standard concerns over being left-leaning generally, and some specific immigration concerns, all of which can be quickly assuaged by proactive early signaling.”

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