15-Second Ad: Policy – Lowering Costs

This ad boosted voter support by 2.1 percentage points, with a 4.5-point increase among independents.

October 1, 2024

 

ABOUT THE POLL

Blueprint surveyed an online sample of 7,997 voters from September 21 to September 23. Respondents were randomly exposed to no ad or a random one of the six VNCS ads.

Treatment effects were estimated through a regression model comparing control group respondents to treated respondents by ad, adjusting for pre-treatment covariates and estimated previous exposure to in-survey experiments.

ABOUT VNCS

VNCS is a digital agency and full-service creative studio focused on electing Democrats.