August 30, 2024

SCRIPT: We have a choice this election: Kamala Harris believes women have the right to make decisions about their own bodies, not the government. Donald Trump believes the government should tell women what to do or face imprisonment. Kamala Harris will fight to restore Roe v. Wade and save our fundamental rights. Donald Trump will allow his extremist allies to pass a national abortion ban – and attack IVF and birth control next. So do you want the freedom to choose for your family? Or not?

CREATIVE: VNCS

ABOUT THE POLL

Blueprint surveyed an online sample of 13,215 voters from August 21 to August 23. Respondents were randomly exposed to no ad or a random one of the six VNCS ads.

Treatment effects were estimated through a regression model comparing control group respondents to treated respondents by ad, adjusting for pre-treatment covariates and estimated previous exposure to in-survey experiments.

The survey was conducted in English.

The full folder of ads, created and produced by VNCS, can be accessed here.

ABOUT VNCS

VNCS is a digital agency and full-service creative studio focused on electing Democrats.