August 30, 2024

SCRIPT: We have a choice in this election: Kamala Harris is fighting to protect Medicare and expand affordable healthcare. Donald Trump is fighting to cut Medicare for seniors and end affordable healthcare. As Vice President, Kamala Harris helped pass a law to fight price gouging from pharmaceutical companies. As President, Donald Trump cut taxes for the super rich and tried to make us pay for it by cutting our healthcare. The choice is simple: Do you want more affordable healthcare? Or less?

CREATIVE: VNCS

ABOUT THE POLL

Blueprint surveyed an online sample of 13,215 voters from August 21 to August 23. Respondents were randomly exposed to no ad or a random one of the six VNCS ads.

Treatment effects were estimated through a regression model comparing control group respondents to treated respondents by ad, adjusting for pre-treatment covariates and estimated previous exposure to in-survey experiments.

The survey was conducted in English.

The full folder of ads, created and produced by VNCS, can be accessed here.

ABOUT VNCS

VNCS is a digital agency and full-service creative studio focused on electing Democrats.