Harris Positive Ad: Healthcare Access and Affordability

The Harris-focused ad on reproductive freedom moves overall voter preference by 3.4 points toward Vice President Harris and 6 points with independents.

August 30, 2024

 

SCRIPT: Kamala Harris is fighting for an America with affordable, quality healthcare for all Americans. As an Attorney General, she protected patients from big companies breaking the law. And as Vice President, she helped fight price gouging from pharmaceutical companies by allowing Medicare to negotiate drug prices. As President, she will fight to protect Medicare and expand the Affordable Care Act. Because no one should be denied health care for pre-existing conditions. Kamala Harris is fighting for hardworking, everyday Americans like you.
CREATIVE: VNCS

ABOUT THE POLL

Blueprint surveyed an online sample of 13,215 voters from August 21 to August 23. Respondents were randomly exposed to no ad or a random one of the six VNCS ads.

Treatment effects were estimated through a regression model comparing control group respondents to treated respondents by ad, adjusting for pre-treatment covariates and estimated previous exposure to in-survey experiments.

The survey was conducted in English.

The full folder of ads, created and produced by VNCS, can be accessed here.

ABOUT VNCS

VNCS is a digital agency and full-service creative studio focused on electing Democrats.