Trump Negative Ad: Healthcare Access and Affordability

The Trump-focused ad on healthcare moves overall voter preference by just 1.3 points toward Vice President Harris and 3.1 points with independents.

August 30, 2024

 

SCRIPT: Donald Trump is fighting for an America where we cut taxes for the rich by cutting healthcare for everyone else. As President, he gave the super-rich their biggest tax cut in history and was one vote away from ending the Affordable Care Act. Now, he wants to finish the job. So we can be denied healthcare again because of “pre-existing” conditions like having asthma or surviving cancer. Donald Trump is fighting for the super-rich—not for us.
CREATIVE: VNCS

ABOUT THE POLL

Blueprint surveyed an online sample of 13,215 voters from August 21 to August 23. Respondents were randomly exposed to no ad or a random one of the six VNCS ads.

Treatment effects were estimated through a regression model comparing control group respondents to treated respondents by ad, adjusting for pre-treatment covariates and estimated previous exposure to in-survey experiments.

The survey was conducted in English.

The full folder of ads, created and produced by VNCS, can be accessed here.

ABOUT VNCS

VNCS is a digital agency and full-service creative studio focused on electing Democrats.